Erlend Schei from Norway has become one of the most important supporters for Red Cross during disasters. He has the power to call all norwegian IT-nerds and make them donate. Without Aidbuilder’s tool Red Cross wouldn’t have been able to tap into his network of nerds.
NERD AID FOR HORN OF AFRICARaised €134.000 / $184,000
NERD AID FOR SYRIARaised €25,000 / $35,000
NERD AID FOR PHILIPPINESRaised €42,000 / $58,000
Tina Dickow a Danish singer-songwriter used Aidbuilder’s platform to turn her 120,000 likes into charity fundraisers . All those who raised 1000 kr. (130 EURO) on behalf of Red Cross received a free ticket for her charity concert. One post on facebook made a true snowball effect with hundreds of active online fundraisers.
1 Commitment and personal celebrity engagement
2 Concrete goal for every fundraiser
3 Attractive reward to every fundraiser who reaches the goal
Both Toyota Norway and Toyota Denmark used Aidbuilders platform on behalf of Red Cross to efficiently raise money for Japan Tsunami Victims in 2011. All auto repair shops and employees were invited to donate and write a greeting on their Toyota fundraising page. Toyota was both in Denmark and Norway number 1 top fundraiser among the two nation’s biggest companies who raised money for Japan.
Employees at the world’s leading pump manufacturer Grundfos are raising money for sustainable water projects with Aidbuilder’s platform in 55 countries. The funds collected by employees are matched by Grundfos whenever half a water system is funded. All funds are donated directly to a NGO.
“I’m proud and honoured to lead an organisation with employees who are taking such an impressive responsibility for the world. We’ve already received an outpouring of donations from Grundfos employees all over the world, and it’s amazing to see the amount of involvement and interest in Water2Life”
Norwegian Red Cross asked their FB fans to help raise money for an ambulance. If 4,000 of their 73,000 fans would donate just 100 NOK (€13/$16) they would reach the goal. With a specific target and a sense of urgency fans were eager to help and share the campaign. Within 3 weeks the goal was reached (€47,000/$64,000) and the shares created more than 4,000,000 Facebook impressions.
1 Timely issue
2 Specific goal
3 Reponse to every donor